|
|
Economy of FC Vysočina Jihlava, a.s.
Jaroš, Luboš ; Lízalová,, Lenka (referee) ; Heralecký, Tomáš (advisor)
The thesis analyses the current economic position of the football club FC Vysočina Jihlava, a.s. (joint-stock company), including the analysis of motives and conditions for the sponsorship of the club. The primary task of this thesis was to create a theoretical description of the points at issue of marketing (or marketing mix) and financial analysis and consequentially their practical use for the appraisal of general economic position of the football club FC Vysočina Jihlava, a.s. in the period 2005-2007.
|
|
|
Communication FC Vysočina Jihlava with sports fans
Novotný, Zdeněk ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Thesis title: Communication FC Vysočina Jihlava with sports fans The new conception considering communication policy between FC Vysočina Jihlava plc and sports fans in a case of promotion to the first league is fundamental goal of this thesis. This concept is supposed to lead to improvement in the field of communication with sports fans. Complementary assignment is the analysis and evaluation of current situation in communication with fans. This relation is one of the crucial points of sports club management. The examination of current state of affairs is based not only on SWOT analysis, but also on results of marketing research. This research is another complementary task of this thesis. Keywords: FC Vysočina Jihlava, a.s, fans, communication, marketing, market research, SWOT analysis
|
|
|
Communication FC Vysočina Jihlava with sports fans
Novotný, Zdeněk ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Thesis title: Communication FC Vysočina Jihlava with sports fans The new conception considering communication policy between FC Vysočina Jihlava plc and sports fans in a case of promotion to the first league is fundamental goal of this thesis. This concept is supposed to lead to improvement in the field of communication with sports fans. Complementary assignment is the analysis and evaluation of current situation in communication with fans. This relation is one of the crucial points of sports club management. The examination of current state of affairs is based not only on SWOT analysis, but also on results of marketing research. This research is another complementary task of this thesis. Keywords: FC Vysočina Jihlava, a.s, fans, communication, marketing, market research, SWOT analysis
|
|
|
Economy of FC Vysočina Jihlava, a.s.
Jaroš, Luboš ; Lízalová,, Lenka (referee) ; Heralecký, Tomáš (advisor)
The thesis analyses the current economic position of the football club FC Vysočina Jihlava, a.s. (joint-stock company), including the analysis of motives and conditions for the sponsorship of the club. The primary task of this thesis was to create a theoretical description of the points at issue of marketing (or marketing mix) and financial analysis and consequentially their practical use for the appraisal of general economic position of the football club FC Vysočina Jihlava, a.s. in the period 2005-2007.
|
guest ::
